CAMPAIGN.
SPRING RACING
Pitch/concept design and presentation > Art direction > Digital, print and signage design.
Client: Crown.
Production: MYOMY Production.
Photographer: Part Blue Photography.
Animator: Mo Pattni.
Brief.
Position Crown as Perth’s ultimate entertainment destination for any occasion this Spring including the biggest day in the racing calendar - Melbourne Cup. This creative platform should be on trend, energetic, aspirational and stylish.
Two options were presented.
Option 1 was chosen.
CLIENT.
CROWN
ANIMATOR.
MO PATTNI
PRODUCTION.
MYOMY PRODUCTIONS
PHOTOGRAPHY.
PART BLUE PHOTOGRAPHY
This campaign came to life with an inspiring photo shoot that is showcased throughout this page. There were over 100 individual assets created with the main touch points being digital, eDM, print and large format onsite theming.
